Better Borrowing
Ben is a firm believer that finance is not just about numbers – it’s about people. Masters Agency has been involved at every stage of the business, from it's inception to it's profound success in the market only a couple of years later. The brand name was the first step of branding. Better Borrowing is simple, sends a direct and appropriate message, ensuring there is no confusion with Ben's offerings. Alliteration creates a fun and unique name that is easily applicable to all mediums.
Next was the logo and colour palette selection. Blue is a strong colour that communicates trust, authority, legitimacy, professionalism yet an approachable attitude, this is a perfect representation of Ben Leyshon, the owner.
Brand animation is often an under-appreciated aspect of a company's brand. The Better Borrowing animation is effective at creating an engaging experience for the viewer, placed at the end of every video and digital video ad creative. The Branding Guidelines document was created as an in-depth rule book for all things spacing, colour coordination, co-branding, image use, branding violations, typography. This primarily helps keep all branding consistent and is a useful tool, for Better Borrowing, ourselves and any third-party print company etc.
The website is a clean and professional example of a platform that showcases all business offerings and resources that may be useful to the end-user. The Better Borrowing website also uses a carefully curated selection of keywords that assist in the on-page SEO and overall Google search page ranking. Our domain system services ensures that all url's and site indexing on Google are completed and setup correctly. The Google Business Profile is another medium for increasing legitimacy in the brand and increase website visits. Paid social advertising on platforms including Facebook, instagram, LinkedIn, YouTube Shorts and TikTok increases brand awareness in our TOF (Top of Funnel) approaches, that are incredibly effective and useful in the brand launch, and now effective in MOF (Middle of Funnel) and BOF (Bottom of Funnel) ad approaches that use direct call to action language to create conversions.
