Colossal Concreting
Colossal Concreting is a full-service concrete company that provides exceptional quality and reliable services for all your concrete needs. At Masters Agency we have worked closely with Tom Patchell to develop a strong brand with high-quality digital and print designs to support the high-quality work that Tom and his team offer their customers. The Colossal Concreting website has great use of UX and UI, with the backing of a sleek brand. The brand name is bold and negates the need for any shapes in the Colossal Concreting logo. The colour selection is simple but not basic, and is unique to the business while being a rigid and professional look.
Masters Agency uses many different ways to promote our clients, this is especially important during a go-to-market launch, where awareness is key. The include paid and non-page methods. Non-paid refer to On-Page SEO, Google Business Profile, Organic Social Media, promotional copywriting. On-Page SEO is a way to organically rank on search engines. This is a long-process that requires consistent audits and changes. This SEO effects how often your Google Business Profile is shown to the correct audience, that is more likely to convert, these are valuable customers. promotional copywriting communicates the correct tone of voice which sets the mood and feeling that one gets when any print, digital designs are being read, as well as informational text on a website. The tone of voice is outlines in the Branding Guidelines Document that is created as an in-depth rule book for all things spacing, colour coordination, co-branding, image use, branding violations, typography.
The paid methods include Facebook, Instagram advertising and Google advertising. Our domain system services ensures that all URL's and site indexing on Google are completed and setup correctly. Facebook and Instagram, owned by Meta are well-established, yet growing social media platforms that provide the Colossal Concreting business with the opportunity to showcase their offerings on the big (digital) stage. Google Advertising, also known as Paid SEM is used to quickly show on the top of Google search results in a bid to rank higher than Colossal Concreting's competitors in relation to multiple search query's. The Google campaigns includes, a brand search campaign, with copywriting being general branding, including the brand name, owners name and CTA's, a competitor search campaign uses the brand name of competitors in order to bid for those high-converting customers that know what they are looking for. This can be a challenge, convincing a customer to contact your business over more established businesses, however with our promotional copywriting and ad strategies, Colossal Concreting has found great success in this paid method of advertising.
