MKJ Projects®
We are proud to showcase our work with MKJ Projects, a Sydney builder specialising in home additions, renovations, and extensions. Our team took over from a previous agency to enhance their image and positioning, focusing on creating a compelling and emotionally resonant brand presence.
One of MKJ Projects' significant partnerships is with the renowned Penrith Panthers NRL team. Being based in Penrith, our local presence allows us to maximise the benefits of this partnership, fostering strong community ties and enhancing brand visibility. Our team at Masters Agency leveraged this local advantage to create engaging and relevant content that resonates with the target audience, ensuring MKJ Projects stands out in the competitive market.
A key aspect of our strategy was refining MKJ Projects' logo mark to ensure it was more visible and effective in small use instances, such as on mobile devices, social media platforms and apparel. Recognising the importance of maintaining brand consistency across various digital touch points, we updated this logo on all touch points to enhance its clarity and impact at smaller sizes. This refinement involved simplifying elements and optimising the design for better legibility and recognition, ensuring it stood out even in compact formats.
Our comprehensive approach also included managing social media to build an emotional connection with potential clients, implementing strategic media buying to reach homeowners at pivotal moments, and developing impactful EDM campaigns to nurture leads and strengthen relationships.
By refining the logo and aligning MKJ Projects' brand with the emotional needs of their audience, we successfully ensured that the brand remains recognisable and impactful across all digital platforms. This attention to detail has positioned MKJ Projects as a trusted and empathetic choice for homeowners seeking to enhance their living spaces.
