PRD Real Estate

PRD Real Estate is a national franchise with over 80 offices across Australia. Masters Agency partnered with PRD offices in Penrith, Blue Mountains, and Glenmore Park, enhancing their local marketing efforts. By working closely with PRD's head office franchise, we complemented their resources with our in-depth understanding of these unique local markets, ensuring a tailored approach to engage and attract the right audience.

Our main goals included enhancing local search optimisation to improve visibility, developing a comprehensive review strategy to build and maintain a positive online reputation, and successfully launching new offices in Blue Mountains and Glenmore Park. We aimed to create impactful point-of-sale (POS) print collateral to support local marketing campaigns, provide high-quality photography and videography services to showcase properties and office activities, manage and optimise social media presence to engage local communities, implement effective CRM and EDM strategies to nurture leads and maintain client relationships, and conduct staff training to ensure the team is equipped with the latest marketing skills and knowledge.

We improved search engine rankings for local queries and optimised Google My Business listings for better local visibility. Our systematic review strategy encouraged satisfied clients to leave positive reviews, bolstering PRD's online reputation. The successful launches of PRD offices in Blue Mountains and Glenmore Park involved grand opening events and promotional activities that attracted significant attention. We designed and produced high-quality print materials, such as brochures, flyers, and signage, to support in-office promotions and events.

Our professional photography and videography services captured stunning property images and produced engaging videos for property listings, office events, and social media content. We managed social media campaigns to engage the local community and used targeted advertising to reach potential clients. Our CRM and EDM services implemented and optimised systems to manage client relationships effectively and executed email marketing campaigns to nurture leads. Additionally, we conducted training sessions to equip PRD staff with the latest marketing tools and techniques, providing ongoing support to keep the team updated on industry trends and best practices.

Our efforts led to higher search engine rankings for local queries, increased website traffic, and more enquiries. We developed a robust online reputation through positive client reviews and successfully launched new offices, creating a buzz in the local community and attracting potential clients. Our print collateral enhanced in-office promotions and client interactions, while high-quality visual content boosted engagement on social media. Our social media management increased presence and engagement, resulting in higher brand awareness and client enquiries. Effective CRM and EDM strategies improved client relationship management and lead nurturing. Finally, our staff training empowered PRD employees with the knowledge and skills to execute successful marketing campaigns.

Our partnership with PRD Real Estate offices in Penrith, Blue Mountains, and Glenmore Park has demonstrated the power of combining national brand resources with local market expertise. Masters Agency's tailored marketing strategies have helped PRD enhance their local presence, engage their communities, and achieve their business objectives. We look forward to continuing our collaboration and driving further success for PRD Real Estate.