Why branding mattes to me - Simon Masters Brought to you by Masters Agency

They say you shouldn’t judge a book by its cover, but according to Masters Agency Managing and Creative Director Simon Masters, the reality is – we do.

“When it comes to business, first impressions aren’t just important – they’re everything,” Masters said.

“If your brand doesn’t grab attention and inspire trust within seconds, you’re already losing the game.”

Masters explained branding isn’t just about having a sleek logo or a pretty colour palette.